Amazon has unveiled a tablet computer, the Kindle Fire, in a challenge to Apple's market-leading iPad.
The Kindle Fire has a seven-inch (17.78cm) screen, smaller than the iPad's 9.7 inches (24.6 cms), and features Wi-Fi connectivity.
It will sell for $199, less than half the price of the iPad. It will be available on November 15.
Amazon founder and chief executive Jeff Bezos said the Kindle Fire features a new web browser called Amazon Silk. He said Kindle Fire owners would have access to the 11,000 films and television shows and 17 million songs in the Amazon library.
According to technology analysts, an Amazon tablet could pose the most serious challenge yet to Apple's dominance of the fast-growing market for touchscreen tablet computers.
The US online retail giant made the announcement at a launch event in New York.
