The collaboration will see Nadia work with the design team at boohoo’s HQ, where she will create a 20 piece trend led capsule wardrobe for the fuller figure.
The collection will be available from Spring/Summer 2015 and be reflective of Nadia’s personality and unique style. It will include key pieces for going out with a glamorous twist.
Nadia Aboulhosn said: “I really am looking forward to working with boohoo designing my first ever exclusive boohooPLUS range for the brand. I have enjoyed working with the team and what is great about boohoo is that they are inclusive and understand that fashion is for everyone, regardless of size”.
Nadia is the first blogger to feature in the brand’s look book and it is the first time the global online retailer will be creating a collection exclusively with a blogger.
Nadia will be making a special appearance at the retailer’s first ever pop-up store in New York City’s SoHo neighbourhood on November 8 where she will be hosting a meet and greet with fans promoting the exciting partnership.
Sizes in the PLUS range will range from UK 16-24/US 12-20 to accommodate the voluptuous fashion follower. The boohooPLUS range designed exclusively by Nadia will be available online from March 2015.
