President Mary McAleese has launched a major competition with the potential to create thousands of jobs.
The brain-child of her husband, Martin, the on-line competition is looking for the public to submit ideas to the 'Your Country, Your Call' campaign.
Two winners will each receive €100,000 in prize money and up to €500,000 each to develop their ideas.
Martin McAleese is mostly connected with his work in the North's peace process, but now he is turning his attention to creating employment and lifting the mood of the nation.
Over the past 15 months he has been joined by a host of people from major companies, organisations, government and individuals, who have given money and their services for free.
They have come up with a major competition asking the public to submit transformational ideas they hope will secure prosperity and jobs in this country.
The public is asked to submit ideas online at Yourcountryyourcall.com. The closing date for entries is the end of April.