Rory McIlroy's home village is celebrating his US Masters win in style.
A local bakery in Holywood, Co Down, produced 300 biscuits emblazoned with his image and locals queued to buy the specially commissioned sweet treats paying the princely sum of £1.30 each.
At his home club in Holywood, members were still bathing in the reflected glory of his US Masters victory.
Lady Captain Kathy Mackey said the club was proud of its association with the Grand Slam winner.
"Even during The Open last year, you couldn't have got a tea time on this course, because people who were visiting The Open were also coming to play at Holywood because of Rory."
She said the course was now drawing attention around the world and people were coming specifically to play it.
Holywood also has a lengthy waiting list for youth membership, something they're putting down to the 'Rory effect'.
The club has replicas of three of McIlroy's four grand slam trophies.
The only one missing is the US Masters trophy as the rules around replicas of it are very tight.
Last night, the golf club erupted in cheers as he tapped in a putt to win by one on 12-under-par at Augusta National.
The 36-year-old became the fourth man to win consecutives Masters titles, having first secured the green jacket - and career grand slam - last year.
Joining Nick Faldo with six major wins, McIlroy did not make it easy on himself - or fans who were at times left with their heads in their hands.
Those watching on were well used to the nerve-wracking rollercoaster of emotions that comes with supporting the Co Down man.
Tables filled up early in the night, with around 150 people cheering on the hometown hero.
Six clear on Friday night, what could have been a procession was anything but for McIlroy. The final round was typical McIlroy, who looked to be playing himself out of it on the front nine before rallying with a series of birdies.
With a two-shot cushion on the last hole, he made it tough for himself by carving his drive into the trees on the right before hitting his approach shot into the bunker.
He emerged from the sand unscathed and two-putted to secure the title by a shot.
There were cheers and hugs as fans rose to their feet when McIlroy finally secured a second green jacket, inspiring the next generation who hope to follow in his footsteps.
Sullivan Upper School, where McIlroy studied, was represented among those cheering on.
Zach Woods, 19, said he and his friends thought the victory was "really inspiring".
He said: "It is great to be honest, to see a boy from our community achieve such great things.
"It pushes us to strive to do the best that we can to achieve the things that we love."
Ollie Keown, 18, came over from Scotland under the guise of revising for exams, but somehow found time to cheer on McIlroy.
He said this year’s victory was better than 2025, which he said made him "more nervous".
He said: "I’m just amazed, stunned - I loved every second of it."
On returning to Scotland, he said: "We’ll see how long the celebrations last."
Hamish Johnson, 18, said he "never doubted" McIlroy, adding: "He’s got the potential to be the best ever."
Celebrating the win, Leah James said "it was just fantastic" to watch along at Holywood - having had to sneakily try and keep up with the action while on night shift last year.
Leah, who is from Bangor and a member at Holywood, said McIlroy brought a lot of interest to the club.
She said the back-to-back wins were "incredible", reflecting: "He was just so calm and so collected this year and seeing him do it made my day - just happy for him."
Back at Augusta, an emotional McIlroy thanked those in Holywood for their support.
Asked for his message to those watching at home during the green jacket presentation, he said: "I was a little kid with a dream and the support that I had from my family, friends and everyone back at home - some people probably thought it was outlandish to dream the things that I wanted to do but I had amazing support back home and I can’t thank them all enough for that continued support."
Additional reporting PA