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The landscape a top reason tourists visit Ireland

The landscape is the main reason overseas visitors say they would consider Ireland as a holiday destination, new research shows.

Business • 02 Sep

Tourism Ireland takes a punt on college football fans

Tourism Ireland plans to use this weekend's American Football game in Dublin to encourage more US visitors to the island.

Business • 22 Aug

Tourism businesses from Ireland in Beijing with Dr Nicholas O'Brien, Ambassador of Ireland to China, Derek Lambe, Embassy of Ireland to China, Sinéad Murray and Iris Wang, both Tourism Ireland.

Tourism Ireland begins sales trip to Asia

Tourism Ireland and eight tourism companies from Ireland are taking part in a sales trip to Asia.

Business • 23 May

Significant business deals are expected to be signed during the event.

Fáilte Ireland's flagship trade event kicks off

Meitheal, Fáilte Ireland's annual flagship trade event is underway in Killarney.

Business • 01 Apr

Tourism Ireland plans to spend €65m in more than 13 markets, centred around a new global advertising campaign

Tourism Ireland to spend €65m in over 13 markets in 2025

Tourism Ireland has unveiled its marketing plan for 2025, as it aims to push Ireland higher on would-be visitors' "bucket lists".

Business • 14 Jan

The sales mission will visit Brisbane, Sydney, Melbourne and Auckland.

Tourism Ireland leads mission to Australia, New Zealand

Tourism Ireland's 2024 sales mission to Australia and New Zealand is taking place this week.

Business • 27 Nov 24

Tourism companies from Ireland and the US on day one of Tourism Ireland's sales mission to the US, in Austin, Texas

Tourism Ireland begins sales mission to US

Tourism Ireland, along with 13 tourism companies from the island of Ireland and four American tour operators, is undertaking a sales mission to the United States this week - the first of two sales missions this year.

Business • 28 Feb 24

Tourism Ireland said it plans to roll out an extensive and targeted programme of activity with a marketing budget of €70m for this year

Tourism Ireland aims to up revenue by 5.6% up to 2030

Tourism Ireland said today it aims to increase the overall economic value of overseas tourism to the island of Ireland, growing revenue by an average of 5.6% per year over the next six years to 2030.

Business • 10 Jan 24

Tourism Ireland said it aims to dial up the 'natural' elements of a luxury holiday here.

Luxury tourism in Ireland showcased at Cannes event

26 Irish businesses have travelled to an event in Cannes to showcase Ireland's luxury tourism offerings.

Business • 07 Dec 23

Tourism Ireland spent over €630,000 on a campaign highlighting Shannon Airport as the gateway to the Wild Atlantic Way

Tourism Ireland spends €630,000 on Shannon Airport ads

Tourism Ireland spent more than €630,000 on a campaign highlighting Shannon Airport as the gateway to the Wild Atlantic Way with matching funding of US$100,000 put forward by United Airlines as part of the marketing blitz.

Business • 23 Aug 23

Ronan O'Gara and Monica MacLaverty during filming for Tourism Ireland's new campaign at Charles Fort in Kinsale

O'Gara to promote Cork in France for Tourism Ireland

Rugby legend Ronan O'Gara will be putting his native Cork on the map this autumn as he is set to promote the county across France during the Rugby World Cup.

Munster • 09 Aug 23

Alice Mansergh, Chief Executive Designate at Tourism Ireland

Alice Mansergh appointed new CEO of Tourism Ireland

Alice Mansergh has been appointed as the new Chief Executive Designate of Tourism Ireland.

Business • 30 May 23

The Sydney Opera House is one landmark that is regularly turned green for St Patrick's Day

Tourism Ireland sought alternatives to global greening

Tourism Ireland did not want to actively ask monuments to be turned 'green' for St Patrick's Day with concerns over how it would be perceived where cities were trying to save on electricity costs.

Business • 08 May 23

Tourism trade event Meitheal begins in Killarney

Significant business deals are expected to be signed over the next three days at Meitheal - the largest trade event for the Irish tourism industry.

Business • 20 Mar 23

Shooting costs for a new Derry Girls campaign came to almost €540,000

Tourism Ireland spent €1.4m advertising hit TV shows

Tourism Ireland spent more than €1.4 million on a major advertising drive centered around hit TV shows Derry Girls and Bad Sisters.

Business • 09 Mar 23

Tourism companies from Ireland with Siobhan McManamy and Nadine Lehmann of Tourism Ireland

Tourism firms attend world's largest travel trade fair

Tourism Ireland is hosting 30 tourism companies from around Ireland on its stand at ITB Berline, the largest travel trade fair in the world.

Business • 08 Mar 23

Oscar recognition makes it easier for the Irish film industry to attract backers and new projects, but it can also benefit the broader economy

Academy Reward: The financial dividend of Oscar success

Irish success at this week's Oscar nominations is more than a good news story, writes Adam Maguire, it's also likely to spark a significant financial dividend for the Irish film industry and its artists too.

Business • 29 Jan 23

Mr Gibbons was Chief Executive for 14 years of the 21 years he was with Tourism Ireland.

Niall Gibbons to step down from Tourism Ireland

Niall Gibbons, Chief Executive of Tourism Ireland, has announced that he will be stepping down from the role after 21 years with the company.

Business • 10 Jan 23

The Banshees of Inisherin movie stars Brendan Gleeson and Colin Farrell

Tourism Ireland's behind-the-scene video gets 6m views

Tourism Ireland doubled its advertising spend on a promotional video for Banshees of Inisherin with its behind-the-scenes look at the critically-acclaimed movie going viral on social media.

Business • 09 Dec 22

The Government is working on a new Sustainable Tourism Policy

Tourism businesses called on to drive climate action

The Minister for Tourism will call on businesses in the sector to engage with sustainability targets for the sector, as it seeks to cut emissions as part of the Climate Action Plan.

Business • 14 Nov 22

Higher hotel and car hire costs, as well as capacity issues, has caused issues for some visitors

Price rises could hurt Ireland's image - tourism report

Tourism Ireland was warned price increases of up to 30% for accommodation had the potential to damage "the island of Ireland's image".

Business • 31 Aug 22

Tourism Ireland in France is joining forces with Cairde

Tourism Ireland capitalises on Six Nations clash

Tourism Ireland is hoping to attract French visitors to Ireland through the power of Irish dance.

Business • 11 Feb 22

Tourism Minister Catherine Martin and Alison Metcalfe, Tourism Ireland's Head of North America in Chicago

Tourism Minister promotes Ireland in the US

Tourism Minister Catherine Martin will join Tourism Ireland in Chicago and New York this week where she will undertake a programme of tourism, sporting and cultural engagements to promote the country as a destination for US tourists.

Business • 24 Sep 21

Christopher Brooke, Vice-Chairman of Tourism Ireland; Catherine Martin, Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media and Niall Gibbons, CEO of Tourism Ireland, in London today

Tourism campaign aims to woo British visitors back

Tourism Minister Catherine Martin is in London today to launch a campaign to attract British visitors back to Ireland.

Business • 09 Sep 21

216 buyers from all parts of the world are expected to take part in the event over the coming days, which is said by Fáilte Ireland to be on a par with previous years

Tourism trade event looks to reopening Ireland

Up to 500 Irish tourism businesses will pitch to buyers from 19 countries in the coming days as Ireland looks to reopening the country to international visitors in the aftermath of the Covid-19 pandemic.

Business • 13 Apr 21