Instagram has announced it is to ban graphic images of self-harm as part of a series of changes to its content rules.
The changes will also include the removal of non-graphic images of self-harm from searches, hashtags, and the explore tab.
The social media platform said it would not be entirely removing non-graphic self-harm content, as it does not "want to stigmatise or isolate people who may be in distress".
Head of the social network, Adam Mosseri, said: "Nothing is more important to me than the safety of the people who use Instagram. We are not where we need to be on self-harm and suicide, and we need to do more to protect the most vulnerable in our community.
"I have a responsibility to get this right. We will get better and we are committed to finding and removing this content at scale, and working with experts and the wider industry to find ways to support people when they're most in need."
The changes were announced following a meeting between Mr Mosseri and Britain’s Health Secretary Matt Hancock said social media companies "need to do more" to curb their impact on teenagers' mental health.
Mr Hancock's meeting with the internet giant came after the father of a 14-year-old who took her own life in 2017.
Her family found material relating to depression and suicide when they looked at her Instagram account after her death.