HTC has released a new mid-range smartphone, the U12 life, as it grapples to hold onto a share of the middle tier of the market.

The device has a 6 inch Full HD screen which doesn’t quite fill the entire front of the device.

HTC says this was a deliberate decision though as it is not possible to avoid having some sort of a notch and because everything a user looks at on a phone is rectangular.

The manufacturer says the display on the device also has improved energy consumption, but with the benefits of LCD including good viewing angles, outdoor viewing and colour replication.

The U12 life has HTC's now trademark Liquid Surface shiny and reflective finish, but with so-called 3D Ultra Stripes – 0.3mm wide laser carved strips on the body which make it less likely to show finger marks and easier to grip.

Unusually for a mid-range smartphone, the main camera has two lenses – a 16MP large sensor and smaller 5MP unit for bokeh.

The camera can record at 4K 30FPS quality or Full HD at 60FPS, while the 13MP front camera has an LED flash and High Dynamic Range.

The device is powered by the Snapdragon 636 which HTC is 40% faster that the processor U11 Life, with 10% better graphics performance.

Energy consumption is better too, it says, with a bigger 3600mAh battery and less power consuming display and processor.

The smartphone will come with 4GB of RAM and 64GB ROM, as well as a microSD slot capable of handling up to 512GB.

It isn’t waterproof though with no official IP rating, but HTC has retained the 3.5mm audio jack.

The company says the device will come with a stripped down version of its Sense user interface running on Android 8.1.

The device will go on sale in early October, with a starting price of €349.