Samsung is to add its virtual assistant Bixby to home appliances and TVs as the technology giant looks to connect all devices in the home.
The company revealed that its new line-up of Family Hub smart fridges and smart TVs would now support voice commands, and be able to control other devices via the company's SmartThings app.
The Korean firm also announced what it claims is the world's first modular TV - which can be built to any specification - called The Wall.
The flurry of announcements came at the company's live event ahead of the opening of tech show CES in Las Vegas.
Samsung's HS Kim said the announcements continued a company plan to connect all its devices in a ecosystem sometimes called the "internet of things" (IoT).
"At Samsung, we believe IoT should be as easy as flipping a switch. With the new products and services announced today, we're making IoT easier and more seamless," he said.
"We're committed to accelerating IoT adoption for everyone and making all Samsung connected devices intelligent by 2020. These advancements will help consumers realise the benefits of a seamless and simple connected life."
During the presentation, Samsung offered a glimpse of how it sees the future smart home working - which included looking inside a smart fridge from a TV before ordering a takeaway, and also using the screen to keep security cameras and see when the delivery arrived.
The company's message echoed that of LG, which earlier on Monday had revealed its own plans to connect all its home appliances together via the internet, enabling them to communicate and combine to help complete household tasks.
Samsung also announced its SmartThings app would be added to its Gear S3 and Gear Sport smartwatches, again to enable control of smart appliances.
Away from home appliances, Samsung revealed a new interactive whiteboard called Flip, which can be used by multiple members of a meeting to collaborate on a single screen and also connect with their own smartphones and laptops.