Netflix is giving its young audience the option to decide the direction a story they are watching should take.
The video streaming company is introducing its first interactive "branching" narrative episodes which enable members to control how the story proceeds.
The first episodes are Puss in Book: Trapped in an Epic Tale which launches today and Buddy Thunderstruck: The Maybe Pile which will be released on July 14th.
Stretch Armstrong: The Breakout will be available next year.
The Puss in Boots episode has 13 different choices throughout the story for the viewer to make.
The shortest path through the story makes an 18 minute-long episode, while the longest route through the options creates a 39 minute-long experience.
In a blog post, the firm says the new feature has been made possible by "the intertwining of our engineers in Silicon Valley and the creative minds in Hollywood."
The new options mirror the "Choose Your Own Adventure" genre of story books where the reader can decide which direction the story takes at particular junctures.
Netflix has been working with the creators of the shows - DreamWorks Animation Television, American Greetings Entertainment and Stoopid Buddy Stoodios - to create the feature.
According to Netflix's Director of Product Innovation, Carla Engelbrecht Fisher, the children's programming space was a natural place to start with this kind of innovation.
"Kids are eager to "play" with their favourite characters and already inclined to tap, touch and swipe at screens," she wrote.
"They also talk to their screens, as though the characters can hear them."
The development is the latest innovation from Netflix as it continues to battle with other streaming services like Amazon Video, Now TV and Hulu.
