The agency in charge of website addresses has picked 13 June as the day it will reveal proposed new names for online neighbourhoods breaking the ".com" mold.
The Internet Corporation for Assigned Names and Numbers (ICANN) said in an online post that it will stop taking applications for Generic Top Level Domains this week and reveal the requests in June.
In January, ICANN began taking applications from those interested in operating internet domains that replace endings such as .com or .org with nearly any acceptable words, including company, organisation or city names.
Outgoing ICANN President Rod Beckstrom has championed the change as a "new domain name system revolution."
The new system will allow internet names such as .Apple or .IMF or .Paris.
ICANN says the huge expansion of the internet, with two billion users around the world, half of them in Asia, requires the new names.
Registration costs $185,000 with a $25,000 annual fee after that.
ICANN has taken in more than $352 million in application fees, according to Mr Beckstrom. There are more than 2,000 applications in ICANN's system.
''It is going to be very interesting on reveal day," Mr Beckstrom said.
Revelation of gTLD name requests will mark the start of a period during which anyone in the world will be able to have formal objections weighed by ICANN.
The objection period will include resolving conflicts that arise from domain names similar enough to be confusing and those requested by multiple applicants.
Unchallenged gTLD names could get through the approval process in as few as nine months.
However, a gTLD facing opposition could be bogged down for a year or two.
There are currently 22 gTLDs, including .com.
"We will move from .com or .biz to company names, brand names, city names... that is going to give the whole domain name space a different look and feel," Mr Beckstrom said.
"And we will, for the first time, have gTLDs in non-Latin script," he continued. "I think it is a revolution."
The ICANN board has already committed to another round of gTLD name applications and there is said to be pressure from some parties to do it soon.
Web traffic to quadruple
Meanwhile, a new study says that the boom in the number of mobile internet devices and tablet computers in use will help quadruple web traffic in the coming years.
The Cisco Visual Networking Index said global internet traffic by 2016 will be 1.3 zettabytes. A zettabyte is one trillion gigabytes, or one sextillion bytes.
That will be four times the level of traffic generated in 2011, according to Cisco.
"Each of us increasingly connects to the network via multiple devices in our always-on connected lifestyles," said Cisco vice president Suraj Shetty.
"Whether by video phone calls, movies on tablets, web-enabled TVs, or desktop video conferencing, the sum of our actions not only creates demand for zettabytes of bandwidth, but also dramatically changes the network requirements needed to deliver on the expectations of this new normal.'"
By 2016, the forecast projects there will be nearly 18.9bn network connections, or nearly 2.5 connections for each person on earth, compared with 10.3bn in 2011.
It also cited United Nations estimates that there will be 3.4bn internet users by 2016, or about 45% of the world's projected population.
The average fixed broadband speed is expected to increase nearly fourfold, from nine megabits per second (Mbps) in 2011 to 34 Mbps in 2016.
Cisco also said that by 2016, over half of the world's internet traffic is expected to come from Wi-Fi connections.