Tipperary were outsiders going into the 2025 season, but they've surprised people.
Ahead of the All-Ireland hurling final on Sunday where they'll face Cork, supporters from the Premier County are putting bunting everywhere - from Carrick-on-Suir in the county's east, out to Lattin in the west.
A good year if you're selling it, as Louise Cahill of Premier Sports in Cashel, confirms.
"It’s like Christmas in the middle of the summer," the Waterford woman says.
"We’re just flat out."
And her best customer?
It might be super fan James 'Sid' Ryan from Tipperary town, whose entire house is now a shrine to the team.
"Put up a good start to the game very well, make sure Cork don't get any goals, we'll drive on and take Liam home," he says.
Looking at how fans have built up to this game, you would be forgiven for thinking it was Tipperary's first final and not their 42nd.
A six-year wait is a long time to them, but what is also fuelling the excitement is the team's underdog status, which supporters here seem to like.
Close to Tipperary town is Lattin village, where another group of excited Premier fans met up outside P Ryan's pub.
The car they crowded around was put together ahead of the team’s 2019 triumph.
"TIPP TIPP TIPP," the kids scream, as Maurice Crowe speaks to the camera.
For the last couple of years we've been down and haven’t got out of Munster, but the breakthrough has come this year and the players are great"
"A few of us got together in the local bar here in Lattin and we decided to put a car together for it," he said.
"Local businesses - Willie Mulcrone the local spray painter, Mike O'Dwyer Fine Signs, Jerry O'Dwyer and local publican Pa James Ryan - and we decided to get a car together and this is the result.
"We’ve had a few quiet years, but thank god it's out in full spirit today."
He said the buzz has been "brilliant" around the village, which is well known for its hero, former hurler Nicky English.
It will be the first time Tipperary and Cork meet in an All-Ireland Senior Men's Final, and the first final for a number of young Tipp men who've broken into the squad over the last six years.
One who could end up on the Croke Park pitch on Sunday, is 19-year-old Oisín O'Donoghue.
His club, Cashel King Cormacs GAA, are over the moon to see him and his cousin, Eoghan Connolly, flying the blue and gold flag.
"We're all very proud of what Oisín has achieved," said his father Seán, who is chairman of the club.
"But it’s not only us as a family that are behind him, the town of Cashel and the club are behind him."
He added that Eoghan has "taken Oisín under his wing".
Oisín has plenty of people to turn to for advice around this club, with former All-Star Conal Bonnar among them.
"We’ve two of the best characters, Eoghan and Oisín," Conal says.
"It’s just brilliant, they’re here on the field every evening pucking with all of the kids, they're training with the club, they're walking around the town. It's just so exciting."
Another clubman who has seen it all is Seán Ó Duibhir, who has been to every Tipp final since 1958.
So how will this one compare?
"I'd feel Tipp are in a great position, who wants to be hot favourites? I feel Cork can be tumbled," he said.
He said the team has nothing to fear and has "proved us all wrong so far this year and it’s most refreshing to see".
Seán's fellow clubman Kieran Kelly agrees.
"For the last couple of years we’ve been down and haven’t got out of Munster, but the breakthrough has come this year and the players are great.
"And our own lads Oisín and Eoghan have been a driving force - I'd say Sunday will be tight but Tipp will do it hopefully."
Like Kieran, the kids around Cashel are also confident that their heroes will pull off a result on Sunday, but regardless of what happens there's one message coming in loud and clear.
Tipp are back!
Read more: Rebel county gears up for All-Ireland hurling final
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