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Barbie-maker Mattel teams up with OpenAI

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said today.

Business • 12 Jun

The US represents about half of Mattel's global toy sales, and the company imports about 20% of its goods sold in the country from China

Mattel to hike US prices as tariffs raise costs

Barbie-maker Mattel has withdrawn its annual financial targets and said it would increase prices for some products in the US as the Trump administration's sweeping tariffs bump up input costs for the toymaker.

Business • 06 May

Declan Fahy and Kate Scott, the founders of HoloToyz

Irish toy company HoloToyz in new partnership with Mattel

Irish toy company HoloToyz has announced a new partnership with Mattel that will see the inclusion of Barbie and Hot Wheels in its Augmented Reality play offering.

Business • 10 Feb

Mattel's brands include Hot Wheels and Barbie

Mattel's strong profit forecast despite tariff worries

Mattel shares surged 14% in premarket trading today after the Hot Wheels maker provided an upbeat annual profit forecast and hinted at stabilising toy demand, despite tariff-related uncertainty.

Business • 05 Feb

The move could prompt other potential suitors to consider bids for Mattel, including rival Hasbro

L Catterton approaches Mattel with acquisition offer

L Catterton, the private equity firm backed by luxury goods giant LVMH, has approached Mattel, the toy maker behind Barbie and Hot Wheels, with an acquisition offer, people familiar with the matter said today.

Business • 22 Jul 24

Mattel in October said the Barbie movie was expected to contribute more than $125m towards its Dolls segment's key gross billings measure this year

Mattel to make 'American Girl' movie after 'Barbie' win

Mattel is planning to make a live-action feature film based on its "American Girl" doll line with Paramount Pictures and Temple Hill Entertainment, after the box-office success of its "Barbie" movie earlier this year.

Business • 14 Dec 23

Barbie maker Mattel has posted a surprise profit in the second quarter and said its sales exceeded market expectations

Mattel expects Barbie bounceback to spark toy sales

Mattel is banking on the box office success of the "Barbie" movie to help drive doll sales in the second half of the year, CEO Ynon Kreiz has said, as the toymaker recorded a strong performance in July following the buzz around the film.

Business • 27 Jul 23

Mattel will report second-quarter results on Wednesday.

Barbie buzz likely just a flash in the pan for Mattel

The fanfare around Margot Robbie-starrer "Barbie" could jolt the iconic Mattel doll's sales out of a year-long slump, but Wall Street thinks the party in pink will be short-lived.

Business • 24 Jul 23

A Barbie fan poses in a carboard car at the Barbie movie premiere in Bangkok

Global retailers cash in on Barbie movie craze

Shoppers are snapping up Barbie hoop earrings, perfume, jumpsuits, and dresses as retailers seek to cash in on the Barbie film release today, reigniting the craze for the plastic doll and her pink, sequin-adorned universe.

Business • 21 Jul 23

Mattel said it uses its world-recognised "Barbie" mark in many fields outside of the popular dolls it introduced in 1959

Mattel says 'BRBY' trademark invites confusion

Mattel has asked the US Trademark Office to reject British fashion house Burberry's proposed "BRBY" trademark, arguing it is likely to sow confusion with Mattel's famous Barbie brand.

Business • 29 Jun 23

Hasbro said its total net revenue rose 17% to $2.01 billion in the fourth quarter of 2021

Hasbro sees strong quarter on TV production rebound

Hasbro trounced analysts' estimates for quarterly revenue and profit today, bolstered by a recovery in the toymaker's television production business and price increases to counter a hit from supply chain issues.

Business • 07 Feb 22

Severe global supply chain bottlenecks have threatened to keep toy store shelves empty this Christmas season

Mattel says supply snaps will not steal Christmas

Mattel has raised its 2021 sales forecast, saying it would overcome industry-wide shipping disruptions to ring in a strong season steered by Barbie and Hot Wheels, driving its shares 6% higher in extended trading.

Business • 22 Oct 21

"We've seen more families at home building together," said Chief Executive Niels B. Christiansen

Lockdown brings double digit growth to Lego

Lego returned to double digit growth last year, as families locked down by the coronavirus stayed home to build models together, the Danish toymaker's CEO said.

Business • 10 Mar 21

The Child - nicknamed 'Baby Yoda' by fans - because the surprise star of Disney's streaming service following its launch last year

Baby Yoda toys to debut after missing Christmas sales

Baby Yoda toys from Walt Disney's streaming TV hit 'The Mandalorian' will reach store shelves next month, the company has said, after missing the 2019 Christmas shopping season.

Business • 21 Feb 20

Barbie ended the year with its highest gross sales in five years, Mattel said

Mattel posts surprise profit on Barbie makeover

Mattel has posted a surprise fourth-quarter profit, as the toymaker benefited from a makeover of its iconic Barbie doll, while keeping a tight lid on costs.

Business • 08 Feb 19

Mattel's shares have significantly underperformed that of Hasbro in the last year

Mattel snubs Hasbro's latest deal approach - source

Mattel has rebuffed Hasbro's latest takeover approach, people familiar with the matter said, casting uncertainty over the potential combination of the world's two largest toy companies.

Business • 16 Nov 17

Hasbro saw strong demand for toys based on the "Star Wars: The Force Awakens" movie

Hasbro revenue beats estimates on Star Wars toys

Hasbro reported its biggest jump in quarterly revenue in nearly five years, beating analysts' estimates by a wide margin.

Business • 08 Feb 16

Preliminary figures saw Mattel's sales fall 5.7% in the last three months of 2014

Mattel CEO steps down over poor Christmas sales

US toymaker Mattel has replaced its chief executive after disappointing sales for the Christmas holiday season sent net income plunging.

Business • 26 Jan 15

Lego sales boosted by popular feature film

Lego overtakes Mattel to lead the game in toy sale

Danish toy maker Lego has taken the top spot as the world's biggest maker of toys by sales, overtaking Barbie doll-maker Mattel.

Business • 04 Sep 14

The new Barbie doll will only be available in children's hospitals

Mattel to make bald Barbie for hospitals

The US maker of the famous Barbie franchise will release a doll next year that is bald in support of children who have cancer and lose their hair in treatment, a Mattel spokesman said.

News • 12 Apr 12

Mattel