Hasbro reported its biggest jump in quarterly revenue in nearly five years, beating analysts' estimates by a wide margin.
The higher figures were driven by demand for toys based on the "Star Wars: The Force Awakens" and "Jurassic World" movies.
Revenue from the toys, which include action figures based on the two blockbuster films released last year, surged 35% to $569.8m in the fourth quarter.
Larger rival Mattel reported a surprise rise in quarterly net sales this month as sales of Barbie dolls recovered and demand rose for Hot Wheels toys, driven by Star-Wars-licensed items such as the "Millennium Falcon Starship".
Hasbro's revenue from its games category, which includes Monopoly board games, increased 11% after two quarters of decline in a row.
The revenue decline in the company's toys for girls category slowed to 17% from more than 20% in the prior two quarters.
Mattel and Hasbro have held talks about a possible merger, Bloomberg reported last week. Both companies have declined to comment on the report.
Hasbro said that today that net income rose 3.4% to $175.8m, or $1.39 per share, in the quarter ended December 27.
The company's net revenue rose 12.8% to $1.47 billion. Excluding the impact of a strong dollar, revenue surged 23%.
Analysts on average had expected a profit of $1.30 per share and revenue of $1.37 billion, according to Thomson Reuters.
Hasbro also raised its quarterly dividend to 51 cents per share from 46 cents.