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Lego has today reported a 21% increase in net profit for last year

Lego posts record profit, marking 'fantastic' year

Denmark's Lego, the world's biggest toy maker, has today posted record sales and profits for its 2025 financial year, marking a "fantastic" year, despite global tensions, Lego's CEO told AFP.

Business • 10 Mar

Lego is to buy 29 discovery centres from theme park operator Merlin Entertainments in a £200m deal

Lego buys entertainment centres from Merlin for £200m

Danish toymaker Lego said today it will buy 29 discovery centres from theme park operator Merlin Entertainments in a £200m deal, in line with a strategy to strengthen control over consumer interactions with its brand.

Business • 24 Sep 25

A model of the entrance to Jurassic Park made of Lego bricks

Helped by brand tie-ups, Lego's H1 sales hit record high

Danish toymaker Lego said today its first-half sales rose 12% to a record 34.6 billion Danish crowns ($5.43 billion), as partnerships with other major brands, including Formula One and Jurassic Park, helped it to outperform its peers.

Business • 27 Aug 25

Lego's overall revenue last year grew by 13% to 74.3 billion Danish crowns ($10.82 billion), up from 2% growth in 2023

Lego sales rise as bricks click with more shoppers

Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the toymaker said it was taking market share from rivals.

Business • 11 Mar 25

The new LEGO store in Belfast is due to open this summer

LEGO to open first store in Northern Ireland in summer

The LEGO Group is to open its first store in Northern Ireland with a new store planned for Belfast's Victoria Square.

Business • 04 Feb 25

Bricking It: How Lego built a toy shop behemoth

Starting out with wooden yo-yos, Lego has grown to become one of the biggest toy brands in the world - but with that has come a significant environmental impact, writes Adam Maguire.

Business • 10 Jan 25

Lego said its sales from January to June rose by 13% to 31 billion Danish crowns ($4.65 billion)

Lego outperforms market with robust sales in Europe, US

Lego's sales of its colourful plastic bricks outpaced the overall toy market in the first half of the year, driven by strong demand in Europe and North America, the Denmark-based toymaker said today.

Business • 28 Aug 24

Lego found that bricks made from recycled polyethyleneterephthalate (RPET) would lead to higher carbon emissions

Lego abandons projects to make oil-free bricks

Danish Toymaker Lego has abandoned its most high-profile effort to ditch oil-based plastics fromits bricks after finding that its new material led to higher carbon emissions, the Financial Times has said.

Business • 26 Sep 23

Lego sales rose in the US in the first half of the year but growth slowed in China

Lego takes bigger share of toy market as profits dip

Danish toy giant Lego said today its net profit fell in the first half of the year but its market share grew as sales rose slightly.

Business • 30 Aug 23

Lego opened its first Irish shop in Dublin's Grafton Street last August

Lego to open second Irish store in Blanchardstown

The Lego group is to open its second Irish store at Blanchardstown Shopping Centre in Dublin.

Business • 26 Jul 23

The directors said that they are satisfied with the financial performance for the period.

New Lego store in Dublin records €4m in revenues so far

The new Lego store on Dublin's Grafton Street recorded average weekly revenues of €213,547 last year.

Business • 16 May 23

Lego opened 155 new shops opened during the year, including one in Dublin

Lego expects further growth after record year - CEO

Lego, the world's number one toymaker, expects to continue to gain market share after reporting rising revenue and profits last year despite inflationary headwinds, the company's CEO said today.

Business • 07 Mar 23

Lego opened its first store in Ireland in August

Lego posts strong growth on robust demand, new stores

Lego has today posted double-digit sales growth in the first half of the year, driven by new store openings and robust demand for its colourful plastic bricks despite rising costs and inflation hitting consumers.

Business • 28 Sep 22

Lego has pledged to replace oil-based plastic bricks with ones made from sustainable materials by the end of the decade

Lego to invest over $1 billion in first US brick plant

Toymaker Lego said today it will invest more than $1 billion in its first factory in the US, which will be carbon-neutral, to shorten supply chains and keep up with growing demand for its coloured plastic bricks in one of its biggest markets.

Business • 15 Jun 22

The plan for the facade included a mock lego brick cladded entrance

Mock LEGO entrance blocked for Dublin store

Dublin City Council has told toy giant, LEGO that it can't proceed with significant features of its planned new facade to its first ever Irish store.

Business • 20 May 22

Andrey has more than 5,700 followers on Instagram under his 'Lego_Boy_Star' moniker

'We left all our Lego in Ukraine' - a father's plea

From accommodation offers, to questions about documentation, there continues to be a steady stream of posts to Facebook groups supporting Ukrainian refugees in Ireland.

Ukraine • 01 Apr 22

Lego announced plans to open its first ever store in Ireland with the new store set to open in Dublin's Grafton Street this summer

Lego sales jump 27% in 2021, shipments to Russia halted

Lego's sales jumped 27% last year driven by new store openings in China and customers flocking back to its reopened shops.

Business • 08 Mar 22

Lego is still owned by the family of its founder, Kirk Kristiansen

Lego to give staff bonuses after blockbuster year

The world's largest toymaker, Denmark's Lego, has said it will offer its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues.

Business • 29 Nov 21

Lego opened a new flagship store in Manhattan, New York City in June

Colosseum kits and plastic flowers boost Lego earnings

Toymaker Lego doubled its earnings in the first six months of the year as customers flocked to its reopened stores to buy Star Wars building sets and flower bouquets made from its colourful plastic bricks.

Business • 28 Sep 21

Lego said it expects to begin selling toy building bricks made from recycled plastic bottles in 18 to 24 months

Lego finds the right fit with recycled plastic bottles

Lego expects to begin selling toy building bricks made from recycled plastic bottles in 18 to 24 months, having found a suitable green alternative to oil-based plastic, the Danish toymaker said today.

Business • 23 Jun 21

Lego has won the backing of Europe's second-highest court in its fight to secure design rights

EU court backs Lego in German design rights case

Danish toymaker Lego has today won the backing of Europe's second-highest court in its fight to secure design rights for its colourful snap-together plastic building bricks familiar to millions of children worldwide.

Business • 24 Mar 21

"We've seen more families at home building together," said Chief Executive Niels B. Christiansen

Lockdown brings double digit growth to Lego

Lego returned to double digit growth last year, as families locked down by the coronavirus stayed home to build models together, the Danish toymaker's CEO said.

Business • 10 Mar 21

Gianni Clifford has immortalised some of Dublin's best-known bars in the famous plastic bricks

Dublin's best-known pubs immortalised in Lego

A Dublin designer has landed a collaboration with Lego after he came to the attention of the toy giant for building replicas of Dublin pubs.

Dublin • 08 Feb 21

Researchers at the University of Plymouth in the UK analysed bricks that had washed up on the coastlines

Lego bricks may survive in ocean for 1,300 yrs - study

A Lego brick could survive in the ocean for as many as 1,300 years, according to a new study.

Environment • 16 Mar 20

Lego outpaced rivals with the latest versions of its classic kits last year

Lego classics build growth for Danish toymaker

Model fire stations and rubbish trucks helped Lego defy a shrinking toy market with a rise in sales last year, as the Danish plastic brick maker outpaced rivals with the latest versions of its classic kits, as well as new stores and a revamped website.

Business • 04 Mar 20