A new build-to-rent scheme for 471 apartments has been given the go-ahead by An Bord Pleanála.

The scheme had nearly doubled its height following the relaxation of planning rules.

The plan for the former Chivers jam factory site in Coolock went straight to the board and bypassed Dublin City Council as a Strategic Housing Development.

The scheme originally involved four apartment blocks with varying heights up to five stories, but this maximum height was doubled to ten by London-based developer Platinum after Minister for Housing Eoghan Murphy overrode local development plans by removing height restrictions.

However, in its decision the board reduced the two ten-storey blocks to nine and eight floors leading to a loss of three floors on the plans, which catered for 495 units. A spokesperson for Platinum said this will result in permission for a total of 471 units.

Local Labour councillor Alison Gilliard said local people felt a bit "deceived" as they got a presentation from the developers for five stories only for this to be changed.

"But there is a recognised need for housing in the area where there are many people on the list for social housing," she said.

The main concern now she said was car parking because, as the scheme is build to rent, there is a reduced requirement to provide car spaces and there are only 215.

She said the local community is worried that new residents will use their streets.

In its decision, the board made it a condition that the developers provide a "mobility plan" to incentivise the use of public transport, cycling, walking and car-pooling to reduce parking in the new development.