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Smyths Toys and Stripe announce payments deal

Customers will be offered new payment methods including Apple Pay and Google Pay, as well as local currency options in multiple markets
Customers will be offered new payment methods including Apple Pay and Google Pay, as well as local currency options in multiple markets

Smyths Toys Superstores has announced that it will use Stripe for online payments in Ireland, the UK and Europe.

The toy retailer said it would reduce complexity, manage holiday season demand and help it expand globally.

Customers will be offered new payment methods including Apple Pay and Google Pay, as well as local currency options in multiple markets.

"With Stripe, we can deliver simpler, smoother payment experiences for everyone, especially during the busiest times of year," said Rob Wilson, chief technical officer at Smyths Toys.

"We'll also be able to expand into new markets more efficiently, without worrying about developer resources," Mr Wilson added.

Stripe will also provide fraud prevention on online transactions.

"Smyths Toys is an Irish family business with an ambitious, international outlook," said Eileen O'Mara, head of global sales at Stripe.

"We're incredibly excited to support them through this busy Christmas period and beyond, as they open up new revenue streams and invest in the future," she added.