The Dublin-based mobile marketing firm Swrve has announced that it has closed a $30m (€28m) funding and acquisition round.
Swrve has also acquired adaptiv.io, a data automation platform for mobile.
The investment will lead to the creation of 45 new jobs at the company’s Dublin base.
The announcement comes after a period of significant growth for the company, including reaching one billion installs of the product.
Swrve, whose platform enables brands to deliver contextually rich and relevant in-app mobile interactions, said it will use this funding to continue the company’s global expansion and product innovation.
Leading the round is Evolution Media Partners (EMP), a partnership of the Creative Arts Agency backed Evolution Media Capital, TPG Growth and Participant Media, and the Ireland Strategic Investment Fund (ISIF).
Others participating in the oversubscribed funding round included existing investors Acero Capital and Atlantic Bridge.
The project is supported by the Department of Jobs through Enterprise Ireland.
