Dublin marketing firm Swrve has raised $10m in funding following a Series B funding round.

Venture capital firm Acero Capital led the latest investment, which also involved some of the company’s existing backers.

Swrve, which was created in 2010 by Havok co-founders Hugh Reynolds and Steve Collins, offers tools to help companies promote their products and services within mobile applications.

It says its marketing platform can allow firms to target certain types of users with different offers, as well as test different approaches to see which have the most success.

Swrve said its customer base had grown 300% in the past year and there were now more than 100m customers connected to its service.

It has offices in Dublin city centre as well as San Francisco in California.