There has been "massive growth" in data traffic on both fixed and mobile networks this decade, according to new research from telecommunications firm eir.
The company's first Digital Ireland Report shows fixed online traffic has more than doubled since 2019, alongside a seven-fold increase in mobile data traffic this decade.
Households with fibre connections are now using 60% more data on average than they did at the beginning of the decade, according to the report.
The research tracks Ireland's progress from 2019 to 2025 and shows that major social and sporting events have become powerful barometers of the country's digital habits.
For example, data usage at Electric Picnic on eir’s mobile network has grown sixfold since 2022.
Traditional fixed line calling has continued to decline, with minutes falling by 57% since late 2021, even as mobile voice use remains broadly stable.
Counties such as Cavan, Meath and Offaly are leading a nationwide surge in data consumption, with average monthly usage up nearly 80% since 2019.
The report warns that there is a growing digital divide in enterprises, with a slowing in digital intensification amongst SMEs, and evidence pointing to a low rate of take-up amongst smaller businesses in high-speed data capability.
The study also found that older customers are less likely to have availed of high-speed broadband service and are twice as likely to rely on older and slower copper lines compared with younger customers.
The research emphasises the need for digital and related policies to evolve at both an EU and national level to keep pace with the digital transformation.
"The findings of our Digital Ireland Report show that, thanks to sustained investment and collaboration, Ireland has undergone a remarkable transformation in digital infrastructure and usage," said CEO of eir Oliver Loomes.
Speaking at the launch of the report, Minister for Public Expenditure Jack Chambers welcomed the publication of the research.
"As minister with responsibility for infrastructure development and digitalisation, I understand digital infrastructure is the backbone for so much innovation, connectivity, and growth in our economy and will play a pivotal role in honing Ireland’s competitive business environment in the coming period," Mr Chambers said.
