DMG Media Ireland - the group representing the Irish Daily Mail, the Irish Mail on Sunday, and - is seeking around 35 voluntary redundancies in a bid to deliver "significant" cost savings amid falling newspaper sales.

However, the company has warned that if the offer is under-subscribed, it will implement compulsory redundancies.

A spokesperson for DMG Media said it currently employs 156 personnel.

DMG Media says the redundancies are part of a process to adapt the business in a ‘rapidly changing media environment’, as newspaper sales continue to fall.

Staff were informed of the package today, and employees across all brands and channels will be eligible to apply for redundancy.

DMG Media Ireland CEO, Paul Henderson said the company would continue to ensure that the business was "future-proofed" and can adapt and grow through what he described as "undoubtedly a challenging time for newpaper publishing and the continuously changing media landscape".

Mr Henderson noted that the group's digitial offering was continuing to grow, and now reaches over 3 million Irish adults per month.

He also said that a quarter of a million people buy their newspapers and magazines each week, adding that the company remained committed to developing their media portfolio to serve the demands of the future.