skip to main content

Majority of those aged 18-24 check their phone overnight

57% of those surveyed regularly use their phones to watch short videos
57% of those surveyed regularly use their phones to watch short videos

Almost nine out of every ten adults in Ireland now has access to a smartphone.

A new survey has also found that nearly three quarters of those aged 18-24 check their phone in the middle of the night.

The research was carried out by Ipsos MORI on behalf of Deloitte among a nationally representative sample of 1,000 Irish adults.

It found more people in Ireland have access to smartphones than laptops or tablets.

87% of those aged 18-24 use their devices "always" or "very often" when using public transport, meeting friends, shopping or watching TV.

Over a third said they reach for their smartphone within five minutes of waking up, with messages the first thing to be checked, followed by social networks and personal emails.

16% of those aged 25-34 said they have arguments once or several times a week with their partners over mobile phone usage.


App usage is particularly high among Irish consumers, with a fifth of respondents saying they have 11 to 20 on their smartphone.

Two fifths take photos daily on their device, while 57% regularly use their phones to watch short videos.

Smartphone owners in Ireland also like online shopping, with 43% using their phones for viewing shopping website at least once a week.