Google has announced a range of new products, including two new phones, a new laptop tablet hybrid, an update to its Chromecast streaming device and a new audio only version of it.
The Huawei made Nexus 6P phone has a 5.7 inch display, a new 12.3MP camera and a Nexus Imprint fingerprint sensor on the rear which can be used to wake up the phone with one touch.
With an aluminium unibody, the new handset runs Android 6.0 Marshmallow, and is charged using the latest USB Type-C port.
The 6P will not begin shipping until later in October, but is available for pre-order in the Google online store in Ireland from today, and will start at $499.
The cheaper 5X has a 5.2 inch screen, weighs 136g, and a new battery boasting 20% greater capacity than its predecessor, the Nexus 5.
Made by LG, the 5X also has a new camera, USB Type-C charging and the Nexus Imprint fingerprint sensor.
It is also available to pre-order from today online at the Google Store in Ireland, and starts at $379.
Google also used the event to announce a new version of its Chromecast streaming device, which has sold 20 million units globally since its launch.
The new hardware has a revised look, improved WiFi performance, and has a range of new functions around gaming, and photos.
The price of the new Chromecast remains at $35.
The company also revealed Chromecast Audio - a device which plugs into existing home audio speakers to allow the user to stream music directly to them from their mobile devices.
It will also cost $35 in the US.
Google also made a number of announcements around software products.
It revealed a new Google Play Music family plan, to rival Apple Music's offering, which costs $14.99 a month for up to six people.
Google Photos is also getting some new features, including the ability to share albums with people and a new labelling feature to enable the software to search for people within photos itself.
The Pixel C, a 10.2 inch 2-in-1 Chromebook device, was also announced.
The tablet has a full adjustable and removable keyboard, similar to Microsoft's Surface.
Google says it will be available in time for Christmas and will cost $499 for the tablet, and $199 for the keyboard.