Around 2,000 people have attended the funeral Mass of murdered Limerick man Shane Geoghegan.
The 28-year-old was shot in an apparent case of mistaken identity close to his home in Dorradoyle on Sunday morning.
The Bishop of Limerick described the death as a senseless killing and it was further evidence of the futility of what he called 'this evil feud'.
St Joseph's Church could not accommodate the crowds that turned out to pay their last respects to Mr Geoghegan - hundreds gathered outside.
Work colleagues from Air Atlantic, where Mr Geoghegan worked as a fitter, carried his remains into the church along with flowers spelling his nickname, 'Gagsy'.
Chief Celebrant Fr Jim Maher said Shane was a gentle giant who was popular, well liked and amicable. He said his death was a sad reflection on the more sinister aspects of life in Limerick City.
Fr Maher said Mr Geoghegan's life had been brutally cut short and said his death had come as an enormous shock to anyone with a sense of decency.
A statement from Bishop Donal Murray said the feud in Limerick was being pursued with callous inhumanity, He asked people to pray that those engaged in the violence will come to their senses.
Mr Geoghegan will be laid to rest at Mungret Cemetery this afternoon, his coffin draped in the flag of his rugby club, Garryowen.
Mr Geoghegan's team mates formed a guard of honour at the church and will again at the burial.
Students at the University of Limerick will hold a ten-minute silence as they hold placards with enough written on them in protest at the growing level of violence linked to organised crime in the city.
And a short silence will also be observed at the game between Munster and New Zealand which takes place at Thomond Park next week.
Mr Geoghegan had planned to attend along with his Garryowen club mates.
