A landmark well-known to Dubliners over nearly four decades has been restored to its former glory. The city centre neon sign, which had been destined for the rubbish tip, was switched on this evening for the first time in five years.

The sign's renown goes beyond this island, in movie screens as a background in films "A man of no importance" and "Educating Rita". The sign advertises a hair and skin clinic just off South Great George's Street in the city centre. The sign was about to be removed and dumped when a preservation group called the 20th Century Trust requested it be restored.

The sign was restored free of charge by Taylor Signs, who built it 37 years ago. The business has been in the same family for 38 years and according to the owners, the sign is appreciated by many famous Dubliners, including U2's Bono, who said it was his favourite Dublin landmark.