Ahead of the National Ploughing Championships grand return to Stradbally, the Nationwide team visit the Irish Countrywomen's Association to discover the secret to a great batch of brown bread.

The ICA is the largest women's association in Ireland, with approximately 6,000 members and over 440 Guilds across the country. They aim to bring the women of Ireland together "in fellowship and through co-operative effort, to develop and improve the standard of rural and urban life".

Running since 1954, the National Brown Bread Baking competition is a highlight on the ICA's calendar. Although, the competition is open to all members of the public, these ladies are often in the mix.

Judge Edward Hayden spoke with Nationwide presenter Bláthnaid Ní Chofaigh to explain what he's looking for in a winning batch. Watch it back above to get Hayden's recipe for success.