If you caught sight of presenter and Rose of Tralee host Dáithí Ó Sé in a pair of sparkling knee-high red boots recently and didn't think to question it, here's the reason behind it.
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The host was responding to a challenge set by RTÉ 2fm Breakfast show presenters Eoghan McDermott and Doireann Garrihy, who were raising money for Walk in My Shoes, an awareness-raising and education campaign of St Patrick's Mental Health Services.
@daithi_ose @eoghanmcdermo Well done .. I say next year GO THE WHOLE HOG! #RoseofTralee #ROT #KinkyBoots pic.twitter.com/BZZ6Aq9PJM— Jim Sheridan (@Jim_Sheridan) August 27, 2019
It all started when Dáithí joined the pair on their radio show, joking about donning the dazzling footwear while presenting the annual Rose of Tralee show. By the end of the broadcast, Dáithí had landed himself a fund raising campaign, thee Dáithí O'Sé Sexy Boots Appeal.
In just a few short weeks, the appeal leaped over its goal of €10,000 and thanks to the pair's intrepid fund-raising and Dáithí willingness to always put his best foot forward, the presenters have raised €32,734 towards mental health awareness.
Walk in My Shoes is an annual campaign that works to promote positive mental health and tackles mental health stigma. By reaching out to schools, the campaign aims to change how people - especially young people - think about mental health.
Mission accomplished! @daithi_ose, we didn't doubt you for a second. €29,000 raised for @walkinmyshoes and counting. Our hearts could burst! ♥️— Doireann Garrihy (@DoireannGarrihy) August 27, 2019
You can still donate: https://t.co/ZyXwEO0WyM@eoghanmcdermo @RTE2fm #roseoftralee pic.twitter.com/77BHRMM8Wx
Eoghan, Doireann and Dáithí are in good company, too, as a host of famous faces have stepped up to support the cause. Bláthnaid Treacy and Adam Clayton rallied their fans to support positive mental health through selfies, while last year saw Jenny Green, Stephen Byrne and more take part in the campaign's pop-up radio station.
With this funding, kicked up by Dáithí and his red boots, Walk in My Shoes will be able to provide free resources for primary and secondary school teachers, parents and guardians, as well as the launch of Walk in My Shoes Radio, school achievement awards to recognise excellence in mental health promotion and much more.