Every summer, Love Island sparks watercooler conversations across the country as the public debate whether it's rubbish reality TV, edge-of-your-seat entertainment, pure unadulterated voyeurism or - most likely - all of the above.
Even our own Sean O'Rourke found himself pulled into the drama when he invited Ellen Coyne, head of politics at Joe.ie, and Brenda Power, Sunday Times and Daily Mail columnist, to discuss the pop-culture phenomenon.
It was while listing the show's popular phrases - 'It is what it is', 'my type on paper', 'grafting', 'cracking on', 'turning heads' - that Sean casually dropped Maura's favorurite two words: 'fanny flutters'.
Watch the moment back in all its slow-motion glory, below:
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The Longford woman first uttered the phrase on entering the villa, when she told her friends that she had "fanny flutters" (as opposed to butterflies, we guess?), before her date with fellow islander Tommy Fury, a 20-year-old boxer.
Fans on Twitter, understandably, lost their minds on hearing the Radio 1 presenter use the term:
Done for the day
Just heard Sean O'Rourke say "fanny flutters" on @TodaySOR and that's me done for the day now.— Anne Whitmore (@Annie_Whitmore) July 4, 2019
New text alert?
Think I'm going to make Sean O'Rourke saying "fanny flutters" on today's @TodaySOR my new text alert ??— Ken Curtin (@kencurtin) July 4, 2019
Maura has a lot to answer for
Crying or laughing?
@TodaySOR I've had to lie in a darkened room, as I never thought I would hear the words "fanny flutters" escaping from Sean’s mouth. Crying laughing— Oonagh Ryan (@oonagh_ryan) July 4, 2019
@TodaySOR The Last Words I ever expected to hear Sean say on air was "Fanny Flutters "???? Brilliant ????— em wilson (@queenemma3) July 4, 2019
End of the world?
Following the 'FF' bomb, the trio discussed the psychology of the show, the lack of body diversity amongst the contestants, whether the Islanders were playing for love or money and if it all made for quality TV.
You can watch the RTÉ Radio 1 interview back in full at the top of the page.