RTÉ LifeStyle's Taragh Loughrey-Grant attended the Dublin Tech Summit to moderate a panel discussion on predicting the future of fashion and beauty. We caught up with panelist Ray Noori, CEO of Block Zero to get a snapshot of the talk and a peak at the future of fashion.
As soon as I heard the words 'future of fashion', I immediately envisioned a Clueless style wardrobe app that every 90's girl has dreamed of, but as it turns out, our clothes are about to get a whole lot smarter.
Ray told RTÉ LifeStyle that he was the 'outsider' of the panel as his work has little do with fashion, instead, he is approaching the fashion industry from a "technology and interaction design perspective" that would allow him to find a way for tech to be "embedded seamlessly into the world of fashion". Essentially fashion is a "vessel" for Block Zero's designs.
"When it comes to Autumn/Winter fashion that's really not my area of expertise but what I can tell you is that we're going to see more and more, as I said, seamless embedding of technology in a way that helps you perceive the environment and get a better understanding and interact with it"
So what would smart clothing look like? Ray's company Block Zero is already working on a sensory hoody they call Reverb.
"It's what we call immersive fashion which takes in electromagnetic waves that are surrounding you in all areas that you frequent and turn it into ambient sound and play it in a hood of a normal sweater. So you end up hearing the environment in a way that you couldn't hear before."
Can you imagine your hoody alerting you to a wifi hot-spot? While this all sounds very futuristic, Ray says that the technology is not too far off and 2017 is set to be an exciting year.
"What's really exciting about what I see coming up in 2017 is more seamless embedding of augmented reality and wearable technology into more beautiful pieces of fashion."
"People are trying to make beautiful smart not smart things beautiful."
Interested in what the future of fashion and beauty got in store for us? Click here.