The trailer for the new James Bond film, No Time to Die, was released on Wednesday and has already been viewed tens of millions of times as the producers anticipate a box office take of at least $1bn (over €900m).
The budget for the film, which will be Daniel Craig's last performance as Bond, is believed to have exceeded $250m (€226m) following the departure of director Danny Boyle in August of last year, due to what he said were "creative differences."
Boyle’s departure, along with the co-writer and script, led to a six-month delay on the shoot and new schedules were put in train.
There were studio and producer overruns, and, as an article in The Guardian points out, those departures from key personnel also prompted "scrabbling by companies with Bond sponsorship deals, many of which plan campaigns in line with new releases."
Norway paid 47 million Norwegian Krone (€5m) to be included in the film's high octane sequences, and it is likely that Italy, Jamaica and the Faroe Islands, where scenes were also shot, made corresponding bids, presumably dependent on the amount of exposure.
The opening car chase takes place in Matera in Italy's Basilicata region and the town's mayor is confident that No Time to Die will provide a £12m (€14m plus) financial shot in the arm for local business.