How Beyoncé rebranded Levi's jeans for a new generation As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions Fashion • 31 Jul
How Beyoncé rebranded Levi's jeans for a new generation As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions Fashion • 31 Jul
How to rebrand a fish so that it sounds tastier Will a name change make the megrim sole or the spider crab more likeable to the consumer? Branding • 17 Feb 21
How to rebrand a fish so that it sounds tastier Will a name change make the megrim sole or the spider crab more likeable to the consumer? Branding • 17 Feb 21
Dear Santa, can I have Brand X? Today's children are commercially savvy and brand literate when they write to Santa with Christmas gift requests Christmas • 28 Nov 19
Dear Santa, can I have Brand X? Today's children are commercially savvy and brand literate when they write to Santa with Christmas gift requests Christmas • 28 Nov 19
A branding conundrum for Boeing How do Boeing deal with the contentious issue of brand damage around their 737-Max 8 aircraft? Rebranding • 02 May 19
A branding conundrum for Boeing How do Boeing deal with the contentious issue of brand damage around their 737-Max 8 aircraft? Rebranding • 02 May 19
Brand it like Beckham All you ever wanted to know about branding, including what happens when it goes wrong, without having to pay a social media influencer Branding • 06 Apr 18
Brand it like Beckham All you ever wanted to know about branding, including what happens when it goes wrong, without having to pay a social media influencer Branding • 06 Apr 18
Ireland's Ancient East: when East is not always east The idea behind Ireland's Ancient East is hugely commendable, but there are serious problems with the concept in both form and content Tourism • 25 Jul 18
Ireland's Ancient East: when East is not always east The idea behind Ireland's Ancient East is hugely commendable, but there are serious problems with the concept in both form and content Tourism • 25 Jul 18
