05: General Election 1977

Modern election campaign sees Fianna Fáil return to goverment with record majority.

The election for the 21st Dáil resulted in Fianna Fáil winning with the largest majority ever gained by one party. Jack Lynch was returned as Taoiseach.

If in 1973, Liam Cosgrave and Fine Gael had begun to recognise the importance of the media, and especially television, Fianna Fáil would fully embrace the media for the 1977 General Election.

Seamus Brennan, Fianna Fáil general secretary, went to America to watch the Democrats during a presidential race. On his return, Fianna Fáil launched an election campaign that involved motor cavalcades, television advertising, billboard posters and the release of a record.