Bundoran in County Donegal is a seaside resort virtually dependent on tourism. However, the summer season is now a far cry from the boom times of the early seventies.
Traders have made a number of efforts to attract tourism and business to the town.
Interview with Nan Brennan Bundoran Vintners' Association on special offers.
Interview with Anthony Travers, Festival Chairman who expects thousands of people to attend.
The reporter is Tommie Gorman.