RTÉ GAA analyst Joe Brolly has labelled the introduction of the mark a "total copout" that completely fails to address the problem of blanket defence in modern football.
The 'mark’ will come into the game after the motion was passed at Congress last Saturday.
The new rule will mean that a player who catches that ball cleanly from a kick-out on or past the 45-metre line nearest the kick-out point, without it touching the ground, will have the option of calling a ‘mark’ and taking a free-kick, or alternatively, playing on immediately.
It's received a mixed reaction from supporters, players and pundits alike, and Brolly fears it will do nothing to improve the game as a spectacle.
Speaking on RTÉ Radio 1's Today With Sean O'Rourke, he said: “It’s a total cop-out. High catching is not the problem, it’s never been the problem in the game. It’s the blanket defence that’s the problem and that’s made the game unwatchable. There’s not a problem with high catching.
"The problem is what happens when you catch the ball. The big problem is the blanket defence and this does nothing at all to diffuse that problem.
“A team can wait for you to catch the ball, run without taking the mark, and then foul you. If you win the mark you can use that to delay the game. It’s a total cop-out.
"It’s classic GAA window-dress, which is, ‘well we’ve done something, we know it’s really nothing and we know it’s not going to have any impact whatsoever on the real problem on the game but sure there you are’.
"This has been an act of politics. It’s not real, it’s not going to effect any change."
Brolly highlighted the defensive nature of Gaelic football as the biggest obstacle to entertaining, free-flowing matches.
With an emphasis on mass defence and extensive handpassing, contests are often stop-start and scrappy and he warned the new rule will accentuate those issues.
“100% of the time, if a short kickout is on, a goalkeeper is going to take a short kickout," he said. "The problem is that defences are already massed up by the time the kickout is taken in the modern game.
“The whole purpose of winning the ball in the midfield is to try and move the ball forward quickly. There’s no point in moving the ball forward quickly because when you catch a ball in the midfield in the current game it’s too late to do anything anyway because the blanket defence is already in place.
“The mark is ugly. You take a mark, it stops the game. This has been an act of politics. It’s not real, it’s not going to effect any change. It’s going to be irksome and annoying. It’s not promoting a skill of the game at all.
"The answer to the blanket defence is that the ball must be kicked out across the 45 and for the kickouts only the four midfielders can be betweeen the 45s and that the ball isn't in play until one of those midfielders has touched it. It kills the blanket defence and it makes the game dynamic."