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AIG are new Dublin GAA sponsor in reported €2 million deal

Updated: Wednesday, 09 Oct 2013 12:00 | Comments

The new financial arrangement comes about after Vodafone decided to end their sponsorship of Dublin GAA a year early
The new financial arrangement comes about after Vodafone decided to end their sponsorship of Dublin GAA a year early

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Dublin GAA have teamed up with US insurance firm AIG in a sponsorship deal reportedly worth €2 million over five years.

The arrangement will see AIG takes over from Vodafone as the sponsors of the county’s hurling and football teams at all levels.

In a new departure, the ladies football and camogie teams will also come under the one sponsorship umbrella.

The agreement will come into effect on 1 November. 

Dublin county board chairman Andy Kettle has welcomed the new deal and said: "This sponsorship deal is a really significant boost to everyone associated with Dublin GAA.

The strength of the Dublin brand is illustrated by our ability to negotiate this outstanding deal in a depressed economic market.

“AIG is a blue chip organisation with a proven track record in sponsorship and they are going to be an exceptional partner and they fully understand what we are trying to achieve in Dublin." 

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