Sponsored programmes were the main means of advertising in the early days of radio broadcasting. Here is the closing sequence from the long running 'Irish Hospitals' Sweepstakes' programme.
- Title The Irish Hospitals' Sweepstakes
- Production Year 1930's
- ContributorIan Priestly Mitchell (Presenter)
Bart Bastible (Presenter)
- Clip Duration 00:00:40
- Material Type Audio
- Clip title Sponsored Programmes 1930s
- Extended description
Sponsored programmes were the popular medium for advertising in the early days of radio broadcasting. Advertising became increasingly important to cover the cost of the Athlone transmitter.
The first sponsored programme, featuring Euthymol toothpaste, was broadcast on 31 December 1927. Through the 1930s, Independent Newspapers sponsored 'Slumber Hour', PJ Carroll, makers of Sweet Afton cigarettes, sponsored 'Sweet Afton Varieties', The Savoy Cocoa Company sponsored the 'Savoy Minstrels', and The Blackrock Hosiery Company, 'Rock Revellers'. 'The Irish Hospitals' Sweepstakes' programme, sponsored by the Irish Hospitals' Trust to promote the sale of tickets for the Irish Sweepstake, and 'The Walton's Programme', sponsored by the Dublin music shop of that name, became among the best-known and longest-running sponsored programmes.
Listen here to the closing sequence of "The Irish Hospitals' Sweepstakes" programme.
The photograph accompanying this clip shows a draw for the Irish Hospitals' Sweepstakes during the 1950s.
© RTÉ Stills Library 1991/011
- Local keywords Irish Hospitals' Sweepstakes, Radio Advertising, Broadcast Media, Broadcasting, 2RN, RTÉ, 1930s, Radio
- Geographical coverage Ireland
- Genre Entertainment and Performing Arts
- Topic The Media
- Publisher Broadcaster RTÉ
- First broadcast channel Radio Éireann
- Country of production Ireland
- IPR restrictions Rights Reserved - Free Access
- Rights terms and conditions
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- Item type part/extract
- Item sound Mono
- Language used English (eng)
- Broadcasting The Eucharistic Congress 1932 Production Year - 1932
- Athlone Station and Transmitter Officially Opened Production Year - 1933
Sponsored Programmes 1930s
Clip Length - 00:00:40
An Gaedhael agus an Rádíó
Production Year - 1936
Publisher Broadcaster - RTÉ & Conradh na Gaeilge
'O'Donnell Abú' Becomes 2RN Station Identification Signal 1936
Clip Length - 00:41:00