Sponsored Programmes 1930s

EXHIBITION : HISTORY OF RTÉ

About this Item

Sponsored programmes were the main means of advertising in the early days of radio broadcasting. Here is the closing sequence from the long running 'Irish Hospitals' Sweepstakes' programme.

  • Title
    The Irish Hospitals' Sweepstakes
  • Production Year
    1930's
  • Contributor
    Ian Priestly Mitchell (Presenter)
    Bart Bastible (Presenter)
  • Clip Duration
    00:00:40
  • Material Type
    Audio
  • Clip title
    Sponsored Programmes 1930s
  • Extended description

    Sponsored programmes were the popular medium for advertising in the early days of radio broadcasting. Advertising became increasingly important to cover the cost of the Athlone transmitter.

    The first sponsored programme, featuring Euthymol toothpaste, was broadcast on 31 December 1927. Through the 1930s, Independent Newspapers sponsored 'Slumber Hour', PJ Carroll, makers of Sweet Afton cigarettes, sponsored 'Sweet Afton Varieties', The Savoy Cocoa Company sponsored the 'Savoy Minstrels', and The Blackrock Hosiery Company, 'Rock Revellers'. 'The Irish Hospitals' Sweepstakes' programme, sponsored by the Irish Hospitals' Trust to promote the sale of tickets for the Irish Sweepstake, and 'The Walton's Programme', sponsored by the Dublin music shop of that name, became among the best-known and longest-running sponsored programmes.

    Listen here to the closing sequence of "The Irish Hospitals' Sweepstakes" programme.

  • Information

    The photograph accompanying this clip shows a draw for the Irish Hospitals' Sweepstakes during the 1950s.

    © RTÉ Stills Library 1991/011

  • Local keywords
    Irish Hospitals' Sweepstakes, Radio Advertising, Broadcast Media, Broadcasting, 2RN, RTÉ, 1930s, Radio
  • Geographical coverage
    Ireland
  • Topic
    The Media
  • Publisher Broadcaster
    RTÉ
  • First broadcast channel
    Radio Éireann
  • Country of production
    Ireland
  • IPR restrictions
    Rights Reserved - Free Access
  • Rights terms and conditions

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  • Item type
    part/extract
  • Item sound
    Mono
  • Language used
    English (eng)
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