A German typographer, brings his printing press and an exhibition of dance hall posters to the Douglas Hyde Gallery Dublin.

It’s not just the old-fashioned printing press demonstrations that draws visitors in, but a collection of Irish dance hall posters which are on display.  Professor Gerd Fleischmann sees the poster as something ephemeral, but it also as has an important social and historical value, 

They are part of everyday life of a lot of people.  In this way, they become important.  They give you a record of what happens in the countryside.

While there is no doubt that Irish printing is based in the English tradition, Fleischmann sees
that printers in Ireland have brought their own unique style to the poster printing format. 

They use it in a very free, and I would say, wild manner...it’s colourful, and it’s part of a
sort of folklore heritage.

This episode of 'Ireland’s Eye' was broadcast on 29 January 1982.

'Ireland’s Eye' was an RTÉ series that featured news stories and filmed reports on a
variety of topics from around the country. RTÉ journalists including John O’Donoghue, Mark
Cagney, Frank Hall, Brian Black, Pat Butler and Áine O’Connor reported on a wide range of topics from around the country. 'Ireland’s Eye' was first broadcast on 7 October 1980 and ran until 17 August 1983.