Space Age Launch for Guinness Light 1979

RTÉ reporter Mícheál Ó Briain went to St James's Gate Brewery on 26 June 1979 for the launch of new drink Guinness Light, which had a futuristic marketing theme. This RTÉ News report shows models emerging from a spaceship, dressed in space age costumes and serving pints. Among those sampling the drink is Dublin's Lord Mayor William Cumiskey. Guinness executive P.J. McKenna says the drink should appeal to younger people, who are moving more to ales and lagers. 

Guinness Light Launch

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