Andy Friend vented his frustration after seeing his Connacht side dominate the first half of their Guinness Pro14 derby clash against Ulster but ultimately lose by 13 points.
The hosts had 80% possession in the first half at the Sportsground on Sunday night but only led 14-9 at the interval.
Ulster came out with renewed purpose for the second period and outscored Friend's side 23-5 with the wind at their backs.
"Not pleasing at all," Friend told RTÉ Sport. "The first 40 minutes I thought we were the dominant team, probably didn't get some of the rewards I felt were due our way. But we went into the sheds at half-time feeling pretty confident.
"We didn't turn up in the second half. It's an 80-minute game of football, take nothing away from Ulster - I thought they were fantastic in the second half and they just squeezed us."
Connacht are now 12 points behind Conference B leaders Munster and in danger of slipping out of the contention for the sole spot in the final available.
The schedule does them no favours in terms of rebuilding momentum with a trip to undefeated Leinster looming on 2 January.
"[The wind] definitely picked up [in the second half]. Listen we won the toss and decide to run that way. Hindsight is a wonderful thing. If we'd known we'd might have changed. I'm not going to blame the conditions, or anything else.
"There's a theme happening where we're in the game and then we're not in the game so that's something we need to look at. We've got to make sure we have an honest look at ourselves because there's something happening there that's not right at the minute."
Ulster head coach McFarland was understandably delighted to see his team dig out victory and maintain their 100% record in Conference A, nine wins from nine taking them seven points clear of Leinster, who have played two games less.
"We knew were going to have to dog it in the first half," he said. "Sure enough it was difficult, and we gave them opportunities.
"We couldn't get out of the half and the conditions make it difficult to get out of that bottom corner.
"We knew we were going to have our opportunity if we were a little bit smart in the second half, using the conditions, and that's how it played out."
"We knew that collision war was going to be huge in the game. We lost that the last two times we came here and we were determined that was going to be an area we would put an emphasis on.
"To be fair to the lads out there, they did that and it paid dividends."
