Kerry manager Eamonn Fitzmaurice admits that his players are finding it tough to switch off from social media and that criticism faced by his squad can be ‘challenging’.
The Kingdom have a must-win clash with Kildare in the All-Ireland Super 8s on Saturday, where even victory is not guaranteed to see them progress, as they also need the result from Galway and Monaghan to go their way.
A Galway win coupled with a Kerry victory would be enough to see Fitzmaurice’s side go through on scoring difference, but should Monaghan win or draw Kerry will be out, although there is the possibility of a play-off being needed to separate the teams.
With pressure ramping up on his side ahead of Saturday clash, Fitzmaurice is keenly aware of the scrutiny that his players are under and while he insists that he’s able to switch off mentally from the pressure and criticism, he’s not sure it’s as easy for his players.
Speaking at a press conference, Fitzmaurice said: "It’s not hard for me, but I do think it is hard for the players," he said.
"At the moment, I am off from work, so I can go into the bunker and be hard to be got at. I did that after the Galway game.
"I am from a slightly older generation than the lads in that I can actually put my phone out of my hand for five minutes and I can avoid my phone.
"Whereas I think, for the players, it is challenging when they are out working and meeting people and so much of their lives are on their phones, it is hard to avoid a lot of it (the negativity and the criticism).
"You are meeting people in the street and people might mean the best in the world, but we can be direct in Kerry and that can be challenging for the players, but look, it is all part of the learning process and the easiest way to create positivity is to win games."
Fitzmaurice himself is not looking past Saturday’s clash and while this campaign has seen some promising young players blooded in the heat of the Championship, it’s all about the next 70 minutes for the Kerry boss.
"Of course you are aware that some of the exposure the younger lads are getting at the moment will help them in terms of their long-term development," he said.
"But all we are focused on within the group is the here and now and the Kildare game. We’ll try and win that and see where that takes us. After that then you can be thinking of the long term stuff."