Ray D'Arcy is used to his picture appearing in magazine and online. But not in this context…
Listeners of The Ray D'Arcy Show got in touch with the show saying they had spotted Ray in an Instagram ad that claimed he had invested $5million in bitcoin-mining software, with great success.
The ad quotes fake interviews with Forbes magazine and claims that this investment will make you rich in just seven days. Ray stressed that this advertisement is completely fictitious and described his initial reaction as "bemused".
"It's funny and it's farcical. But it's worrying."
Ray was joined on the show by cybersecurity expert Brian Honan, who said that tech companies are making efforts to crack down on this kind of thing. But they need more motivation.
"The more information we put up there, the more value they have to their investors…The incentive for them is not really there to invest time and money to protect their user base. But I think it's coming to a tipping point now."
Listen back to the whole discussion on The Ray D'Arcy Show here.