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Adidas said it was seeing strong underlying growth in Greater China in the third quarter of this year

Adidas reports strongest China sales since early 2022

Adidas saw strong underlying growth in Greater China in the third quarter, while sales in North America excluding the Yeezy collection were up on the year on increasing brand momentum, after turning positive in the second quarter.

Business • 29 Oct 24

Adidas ups 2024 guidance again due to good brand momentum

Adidas has raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as it benefits from demand for its retro three-striped Samba and Gazelle shoes.

Business • 16 Oct 24

Adidas still it expects currency effects to weigh significantly on its profitability this year

Adidas says Q2 sales excluding Yeezy rose in America

Adidas said today that its second-quarter revenues in North America, excluding sales of the Yeezy line, rose from last year driven by growth in both wholesale and its own retail.

Business • 31 Jul 24

Adidas sales have recently been boosted by the popularity of its 'terrace' shoes such as the Samba (above) and Gazelle

Adidas lifted by sales of Samba, Gazelle shoes

Sales growth in its home market of Europe helped drive Adidas' strong first-quarter results, while North America was a weak spot as retailers remain overstocked, the German sportswear brand said today.

Business • 30 Apr 24

In an unscheduled announcement, Adidas said it now expects full-year operating profit of €700m, up from €500m previously forecast

Adidas raises 2024 outlook after strong first quarter

Adidas has today raised its 2024 profit outlook after what the German sportswear giant said was a better than expected first quarter.

Business • 17 Apr 24

Adidas last month lifted its full-year guidance, partly thanks to the positive impact of the release of Yeezy shoes

Adidas Q3 profit margin grows as inventories shrink

Adidas struck an optimistic note today as it reported a drop in inventory levels, saying retailers are "visibly" more interested in its autumn/winter 2024 range as the German sportswear giant seeks to boost its brand's appeal.

Business • 08 Nov 23

Adidas said it now expects an operating loss for 2023 of around €100m, from a previously expected €450m

Adidas forecasts smaller 2023 operating loss

Sportswear giant Adidas has lifted its revenue forecast and cut its expected loss for 2023, citing Yeezy shoe sales and a stronger core business.

Business • 18 Oct 23

Sales of surplus Yeezy shoes generated around €400m in the latest quarter

Adidas upgrades 2023 sales outlook on Yeezy destocking

Adidas sales should fall only slightly in 2023, a better outcome than previously expected, the sportswear giant said today, confirming that a release of Yeezy shoes helped narrow a projected loss for the year.

Business • 03 Aug 23

Adidas stopped selling Yeezy shoes from its defunct partnership with Ye in October

Adidas gets €508m in orders for unsold Yeezy shoes - FT

Adidas got orders worth more than €508m for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the Financial Times reported today.

Business • 24 Jul 23

Adidas cut ties with Kanye West, who goes by Ye, in October after he made a string of antisemitic comments in interviews and on social media

Adidas to donate Yeezy proceeds to anti racism groups

Adidas will start selling some of the shoes from its defunct Yeezy partnership with rapper Kanye West at the end of May, the company has said.

Business • 22 May 23

Adidas has been in a predicament over the Yeezy stock since it cut ties with Kanye West over his anti-Semitic comments last year

Adidas to sell some Yeezy stock, donate proceeds - CEO

Adidas will sell some of the merchandise from its defunct Yeezy partnership with rapper Kanye West and donate part of the proceeds to international organisations, CEO Bjoern Gulden said today.

Business • 11 May 23

Adidas saw losses for 2022 as a result of its split from rapper and fashion designer Kanye West

Adidas to slash dividend after Kanye West split

Adidas said today that it planned to slash its 2022 dividend to €0.70 per share, after a year marked by losses resulting from its split from rapper and fashion designer Kanye West.

Business • 08 Mar 23

Adidas last year put its business partnership with rapper and fashion designer Kanye West under review

Adidas sees more losses after end of Kanye tie-up

Adidas shares slumped as much as 12.6% today after the sportswear maker warned it could plunge to a loss this year for the first time in three decades, in the latest downgrade triggered by its split from Kanye West.

Business • 10 Feb 23

Yeezy