Alphabet Inc's Google will delete location data showing when users visit an abortion clinic in the US, the online search giant has said.
The move follows concern that a digital trail could inform law enforcement if an individual terminates a pregnancy illegally.
As state laws limiting abortions set in after the US Supreme Court decided last month that they are no longer guaranteed by the constitution, the technology industry has fretted police could obtain warrants for customers' search history, geolocation and other information revealing pregnancy plans.
Google yesterday said it will continue to push back against improper or overly broad demands for data by the government, without reference to abortion.
The company said the location history of a Google account is off by default.
Effective in the coming weeks, for those who do use location history, entries showing sensitive places including fertility centres, abortion clinics and addiction treatment facilities will be deleted soon after a visit.
A Google spokesperson did not immediately answer how the company would identify such visits or whether all related data would be wiped from its servers.
Separately, the company yesterday updated its policy to designate US advertisers as providing abortions even if they dispense pills by post after a virtual consultation, but lack their own facilities.