In keeping with the spirit of its name, the new university in the northwest is taking to the ocean to partner with the region's biggest surf and music festival.

Atlantic Technological University (ATU) has announced a partnership with Sea Sessions Surf and Music Festival which draws about 10,000 people to the beach in Bundoran, Co Donegal.

Having had to cancel for the past two summers, the festival is due to take place from 17-19 June with a major surf competition and big music acts like Kodaline, David Keenan, The Academic and Lyra and many more.

ATU is now backing the surfing element of the festival.

The ATU Surf Expressions Session is among the top surf competitions in Ireland. Open to male and female competitors., the best move will win the overall top prize and the event will showcase leading surfers from Ireland and around the world.

Festival Director Ray O'Donoghue said: "The Surf event is very much an integral part of Sea Sessions and along with all the beach sports, skating and BMXing it’s the thing that sets us apart from all the other festivals. We have a really great line-up of surfers and delighted that the newly formed ATU can be very much a part of this."

Dr Orla Flynn of Atlantic TU said the ATU Surf Expressions Session is a chance to experience the Atlantic and all its power, naturally fitting with the vision for Atlantic Technological University."

Festival organisers say that with so much pent-up demand, this year's festival looks on track to sell out early.