The man responsible for bringing the Dubai Duty Free Irish Open to Ballyliffin in Co Donegal has called on Government and tourism agencies to build on the success of the event.
John Farren, manager of Ballyliffin Golf Club, said "the economic impact and legacy of the successful delivery of a world class sporting event must now be seized upon by the people of the region, working together with national and local government and agencies such as Tourism Ireland and Failte Ireland."
Mr Farren said "It is critical we build on the success of the 2018 Dubai Duty Free Irish Open and reap the economic benefit which Donegal so richly deserves.
"We have earned our seat at the table and must now command our fair share of government investment and international visitors through tourism focused capital and marketing projects in the region."
Highlighting the fact that stunning images from the golf tournament were broadcast to a worldwide audience of almost 650 million homes in more than 90 countries, he said the county has now been catapulted to be one of the most sought-after destinations in Ireland, and not before time.
Describing the success of the event as overwhelming, Mr Farren said that less than a year before it took place the area had been devastated by serious flooding.
He praised the determination of Donegal County Council and the can-do attitude of the community for helping Donegal to seize its moment in the spotlight.