Iceland's Christmas TV advert has been banned from UK television as it has been deemed too political.
Clearcast, which pre-approves British TV advertising, said it was in breach of rules around political advertising as part of the 2003 Communications Act.
The ad campaign focuses on the destruction of the rainforest to make way for palm-oil plantations, which is a threat to the orangutans living there.
In a statement, Iceland said it worked with Greenpeace for the short animation film - voiced by Emma Thompson - following its announcement earlier this year to be the first retailer to remove palm oil from all own-brand products with 130 products to be reformulated by the end of 2018.
Greenpeace made the film and gave permission to Iceland to use it as its Christmas ad.
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