A T-shirt by Topman has sparked controversy as Liverpool fans hit out over its "sick" design, which they say inadvertently references the 1989 Hillsborough disaster.
The red shirt has the words "Karma" down one sleeve and a large '96' on the back along with a rose and the words underneath, "What goes around comes back around."
The design is an apparent reference to a Bob Marley song dating from 1996.
However, hundreds of Liverpool fans took to Twitter to express their disgust.
Justice for the 96 @TheHoodedClaw66, tweeted: "So it's a #BobMarley song and it's managed to get through god knows how many people before it's printed.
So it’s a #BobMarley song and it’s managed to get through god knows how many people before it’s printed.
— Justice For The 96 (@TheHoodedClaw66) March 15, 2018
Just shows you how few people know about the biggest sporting disaster and cover up this country’s ever seen #Topman #Topshop pic.twitter.com/V3qPjRG1Il
Nick Murphy, @nickmurftweets, tweeted: "Please @Topman - take this off the shelf. A genuine mistake I'm sure but this is insulting and upsetting. #JFT96"
And Matt, @mattjs82, said on Twitter: "I don't think it's the @Topman design that's the issue, Hillsborough wouldn't have been in their thinking, it's the brain dead people who will end up wearing it for the wrong reasons, and there will be people like that."
The Hillsborough Disaster left 96 Liverpool fans dead after a crushing incident at the start of an FA Cup semi-final in April 1989.
Topman has since removed the shirt from its shops and website.
A spokeswoman for the retailer said: "Topman apologises unreservedly for any offence caused by this T-shirt."
"The design was inspired by a Bob Marley track with the number referring to the year of re-release. The garment has been removed from sale online and in stores."
