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Launched in July 2023, the Threads app was positioned as a challenger to Elon Musk-owned X.

Meta opens Threads to advertisers globally

Meta Platforms has said it is expanding advertising on its social network Threads to all eligible advertisers globally, as it looks to generate new revenue streams amid brand uncertainty over tariffs.

Business • 23 Apr

Meta rolls out Threads in Ireland

Meta's rival to X/Twitter, Threads, is being rolled out in Ireland and across Europe from today.

Ireland • 14 Dec 23

Elon Musk continues to spearhead product development at X after appointing a new CEO in May.

X to roll out audio, video calling feature

Social media platform X, formerly Twitter, plans to launch video and audio calls as owner Elon Musk races to build an "everything app" to stay ahead of competition from Meta Platforms-owned Threads.

Business • 31 Aug 23

Threads' users will now be able to access the microblogging platform by logging-in to its website from their computers

Meta rolls out web version of Threads

Meta Platforms has today launched the web version of its new text-first social media platform Threads, in a bid to retain professional users and gain an edge over rival X, formerly Twitter.

Business • 22 Aug 23

Meta to soon launch web version of Threads

Meta Platforms is set to roll out the web version on its new text-first social media platform Threads, hoping to gain an edge over X, formerly Twitter, as the initial surge in users waned.

Business • 21 Aug 23

The new updates will also include a mention button to easily mention someone's account in a thread.

Meta adds new features to Threads to try retain users

Meta Platforms' Threads app is adding new updates including the ability to share posts through Instagram messages, CEO Mark Zuckerberg said today, as the company tries to retain users on its new app.

Business • 09 Aug 23

Threads shares some resemblance to Twitter, as do the numerous other social media sites that have cropped up in recent months.

Twitter rival Threads hits 100m users in five days

Meta Platforms' Twitter rival Threads crossed 100 million sign-ups in five days, CEO Mark Zuckerberg has said, dethroning ChatGPT as the fastest online platform to hit the milestone.

Business • 10 Jul 23

Making Twitter profitable was already a challenge for Elon Musk - but now he's facing competition from a deep-pocketed rival

Is Twitter's viability hanging by a Thread?

Having floundered since Elon Musk's high-price acquisition last year, Twitter now faces an existential crisis as Meta mounts a full-frontal assault on its business, writes Adam Maguire.

Business • 13 Jul 23

Twitter threatens to sue Meta over Threads platform

Twitter has threatened to sue Meta Platforms over its new Threads platform in a letter sent to the Facebook parent's CEO Mark Zuckerberg by Twitter's lawyer Alex Spiro.

Business • 07 Jul 23

Threads