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Nike decided to put more emphasis on selling directly to consumers through its own shops and website - but that move has backfired

Sink or Kim: Why Nike wants to team up with a Kardashian

A short-sighted decision by Nike five years ago has opened the door to new rivals, and prompted it to recruit a new big name star in an attempt to regain growth, writes Adam Maguire.

Business • 06 Mar

Puma said it was on track to meet targets for 2023 but sounded a cautious note on market conditions

Puma highlights volatile demand after rise in Q2 sales

German sportswear retailer Puma's second-quarter sales grew by 11%, the company said today, slightly ahead of market expectations thanks to stronger revenues from Asia and Europe, while the US dragged on performance.

Business • 26 Jul 23

Adidas said third-quarter sales fell a currency-neutral 3% to €5.964 billion

Adidas upbeat for year end despite pandemic resurgence

German sportswear firm Adidas expects sales to return to growth in China in the fourth quarter but predicted an overall sales decline similar to that reported in the third quarter.

Business • 10 Nov 20

Puma said its sales jumped 20.7% in the Americas and 17.7% in the Europe, Middle East and Africa region

Puma reports strong rebound in Americas and Europe

German sportswear company Puma has today reported a strong rebound in third-quarter sales in the Americas and Europe as stores reopened after coronavirus lockdowns and online sales boomed.

Business • 28 Oct 20

A new collection from Rihanna helped drive sales growth at sportswear company Puma

Rihanna creations help lift Puma sportswear sales

A new collection from singer Rihanna helped drive sales growth at German sportswear company Puma, which last week raised its outlook for 2017 sales and operating earnings.

Business • 24 Oct 17

Kasper Rorsted also said he would make a push to promote more women at Germany's Adidas

Adidas US push keeps up pressure on Nike, Under Armour

The new boss of Adidas increased sales and profit targets, sending shares in the German sportswear firm to a record high as he pledged to keep investing heavily in the key US market and do more to boost e-commerce sales.

Business • 08 Mar 17