Bord Bia spirits campaign targets middle class in China Bord Bia is targeting the younger middle class in China with its Spirit of Ireland drinks campaign, as part of the Irish government's trade mission to China. Business • 04 Sep 24
Bord Bia spirits campaign targets middle class in China Bord Bia is targeting the younger middle class in China with its Spirit of Ireland drinks campaign, as part of the Irish government's trade mission to China. Business • 04 Sep 24
