More than 100 redheads took part in the first Ginger Pride march in the UK.

The parade was led by Canadian comic Shawn Hitchins.

It was held in Edinburgh city centre to demonstrate against "gingerism" - described as prejudice or discrimination against people with red hair.

The march made its way from the Balmoral Hotel on Princes Street across North Bridge to the city's Royal Mile.

Marchers held aloft signs carrying messages such as "For the love of ginger", "All hail! The red, orange and pale" as well as "Ginger and proud".

Mr Hitchins said that "Everyone was cheering and we definitely let everyone know that it gets redder," he said.